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March 03 2014

OliviaCatana
Heritage Heresy - a very visible consumer trend, meaning rebelling against brands who are to stiff or to exclusive and going for the those who know how to get creative, playful and even subversive with their own heritage. Versace is in the know, and their collaboration with M.I.A. based on Versace copies found in London's flee markets, is simply unexpected. Big Like!

February 03 2014

OliviaCatana
Riccardo Tisci casts the inimitable Erykah Badu in Givenchy's latest print campaign together with black models only, to support the current wave of discussions in the industry regarding the predominance of white models on the runways and fashion campaigns. And Erykah is the perfect testimonial when it comes to anti rasism activism  and open mindedness. Let's just hope that other fashion houses will open up and follow Givency's example!

January 13 2014

OliviaCatana

January 04 2014

OliviaCatana
here it is, a very courageous resolution for 2014: not giving a f**k about what most people say or think, focusing on getting things done and caring only for the few people that really count!

December 23 2013

OliviaCatana

Inbound Marketing Report 2013 by Digital Doughnut

Inbound marketing is usually defined as advertising a company by creating interesting content - for example blogs, video, white papers. newsletters - and attracting attention to that content through SEO, email and social media marketing. It is seen as earning the attention of potential customers as opposed to outbound marketing which attempts to buy that attention

October 16 2013

OliviaCatana
Holy Crap, it's Christopher Walken for Jack&Jones! Brilliant!

August 21 2013

OliviaCatana
Play fullscreen
This ad gave me quite a laugh! Ballsy commercial from Benefit, my absolute favorite cosmetics brands when it comes to packaging and witty funny naming and copywriting for their products. Laughter is indeed the best cosmetic!

July 04 2013

OliviaCatana
Play fullscreen
Nike App for educating designers (#Makers) on sustainability, helping them make better choices when it comes to fabrics and their impact on the environment.

May 16 2013

OliviaCatana
Play fullscreen
#Fitchthehomeless
Online campaign attempts to ruin the "clothes for cool kids" self proclaimed image of Abercrombie & Fitch by donating their apparel to the homeless! 
Here's the declaration of A&F's CEO Mike Jeffries that triggered the campaign against the brand conceived by writer Los Angeles-based writer Greg Karber:
“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he says. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely."
I hope it goes super viral!!!! 

May 15 2013

OliviaCatana
This #6secfilm made me smile :). Watch 10 best 6sec films made with Vine App selected by Tribeca Film Fest here http://www.heavy.com/social/2013/04/10-of-the-best-vine-videos-according-to-the-tribeca-film-festival/

May 09 2013

OliviaCatana
Seriously cool fashion lookbook video from the swedes at Uniforms for the Dedicated! When you slow down and just listen and observe the amazing stories happening around you, that's when great art is produced!

May 02 2013

OliviaCatana
Redefining luxury for the millennial market! Gone are the days of “prestige” and “social status” as indicators of desirability in luxury brands—millennials want authenticity, singularity, and social value from the brands we choose to champion.

May 01 2013

OliviaCatana
7 Principles that make your website more engaging

April 29 2013

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April 27 2013

OliviaCatana
3700 eea3 500
Tilda Swinton wearing MMM photographed by Tim Walker - what's more to say..

April 25 2013

OliviaCatana
Hilarious story of dating in your 20's, told with movie scenes! Sounds so familiar, I've been through most of this situations and yes, it makes a good story to tell and to post on your blog ;))

April 22 2013

OliviaCatana

April 18 2013

Lost in Tokyo on Vimeo
Reposted fromcatanastrategy catanastrategy

April 17 2013

OliviaCatana
OliviaCatana
8037 a35b 500
Thought-provoking, powerful campaign from Dove & Ogilvy Sao Paolo: "You are more beautiful than you think you are", an empowering campaign against the huge issues of the times we live in related to self-confidence and self-perception. Although it's clearly advertising with commercial purposes, it is built on a real quite universally valid insight, which I personally felt many times. Although perfectly aware that the way we see ourselves influences the way others see us, still am my own harshest critic, playing strange games with my own mind.... So a reminder, be it from advertising, is always welcome! Well done Dove!
Reposted byprojectmayhemwebjunknoisetaleszooziabesendarksideofthemoonkoskossDas-huepfende-KommaLykoublindtextadmnsoVERYawesomecgirlvogelmellyGFlypncoffeeandunicornspieszczotymolisisdiviwrite-url-herehahatmolotovcupcakelolufoxypusniech-zyje-romeoTomred97cygenb0ckRekrut-KLoVciuniewiedzazoopaIhezalschyziatomashfafnirscaveorangeskybuffyrulezmissaintmonikalukowskaleftandrightblood-banksmoke11HerbstHimmelfashion-for-my-mindstraycatshadowfax42arabuslordminx456manwhoplayedgodmsbqunbillmonkeyvaultpiponiumMafeaintruzcieniuleximole-w-filizanceBrutusDBalsamistkaavaritiamonimichfionaandcakeLithieuwtfkielashydaeve811ankinQudacicinnamon-lattemisery000bananasdivikamlottalejtekoleShadow-Mooremyst3r1ousmonimichinsanedreamerkanikaniszyderagaszka
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